Are these intended to replace a non-slip bath mat or are they intended to be a fun accessory?

Are these intended to replace a non-slip bath mat or are they intended to be a fun accessory?

Grips are not only a playful bathroom accent, they can be used to replace a non-slip bath mat! Designed with your little ones in mind, Grips are built to be fun and functional, meaning more bathtime fun with fewer slips and slides – giving you the best of both worlds!